VOGEL: Cover advertisement for Helsingin Sanomat
”Nature was my best loved university” said the Swiss pioneer of natural health, Alfred Vogel (1902-19969), who’s work is the basis of the A. Vogel health product brand. Vogel is globally one of the most respected and trusted operators in the natural health scene.
The campaign focused on one of the oldest and most popular product of A. Vogel, the plant preparation Echinaforce drops, made from the fresh, blooming leaves and fresh roots of the Echinacea purpurea plant. The drops are a remedy for people prone to cold-like illnesses and it also helps promote the recuperation process when taken during a cold. Echinaforce is one of Vogel´s most studied, natural self-care drugs and it has been available in Finland for over 40 years.
With the cover of Helsingin Sanomat Vogel wanted to remind people that during the winter season, Echinaforce is a good way to ease symptoms of the flu in a natural way, at home, and that the product is a is a self-care drug approved by the pharmaceutical law.