Lunette Cup is the most convenient, ecological and economical way to live with periods. Lunette’s mission has always been to change attitudes about periods. Nobody should be ashamed of them; nobody should miss a chance because of them. Still there’s a lot of taboos and stigmas around periods, and Lunette wants to liberate everyone from the shame and pain that comes from period stigma.
Måndag and Lunette wanted to encourage everyone to take part in the discussion. We launched a campaign that invited especially those who don’t menstruate into this conversation in a way that brings more positive period power. As a part of the campaign we started to recruit period consultants – people, who are willing to become period positive leaders in their community. Simultaneously we challenged influencers to test their period knowledge and share their results – education is the answer.