Models in ads are young, thin, and blond – apart from exceptions when unconventional models are used as means of marketing. What are the gender roles for girls and boys? How will the girls and the boys raise their own children in the future? Lifestyles, the image of success, and gender roles are marketed for us. Many conversations have been stroked up on the topic, but have any of these discussions led to a real change? We wanted to take part in the discussion in collaboration with Helsingin Sanomat.
Is the change still to come and what actually needs to be changed? Welcome to talk about this essential topic to Sanomatalo Helsinki on November 2th at 9.00 with professionals from fashion, marketing and media world.