“When over hundred person is cooking, transporting, buying, selling, stocking, distilling, heating up saunas and arranging events in the same block, waste is inevitable. Our aim is to minimize waste and utilize materials efficiently by applying the newest technology and knowledge into action. Through small steps we develop collaboration and create sustainable solutions to change the way blocks and cities function. We are Betre.”
Betre is The Natural Step’s circular economy project which originally embarked in the urban culture centre Teurastamo but has international ambitions. The aim is to look and find innovative solutions for circular economy. Jädelino’s ice cream made of waste bananas is a great example of such initiatives (www.kokeilunpaikka.fi/fi/experiment/297/).
Hahmo has created Betre’s visual identity. Måndag has planned and executed the marketing strategy and concept for Betre.
Check for more: betre.fi