Choose the blue MSC label and enjoy the seafood you love – today, tomorrow and always.
Our oceans need to be protected. The Marine Stewardship Council (MSC) has worked for over 20 years with scientists, fisheries, seafood producers and brands to develop the MSC standards and promote sustainable fishing.
Nowadays, there are more than 30,000 MSC certified sustainable fish and seafood products on sale around the world. By choosing a blue MSC label you make sure that the fish on your plate is wild, traceable and sustainable: the blue fish label is only applied to wild fish or seafood from fisheries that have been certified to the MSC Fisheries Standard, a science-based set of requirements for sustainable fishing.
Sustainable fishing means leaving enough fish in the ocean, respecting habitats and ensuring people who depend on fishing can maintain their livelihoods. By choosing seafood with the MSC blue fish label you’re helping to protect oceans, livelihoods and fish for the future.
Måndag helps MSC in B2C marketing both in Finland and in Norway.