Vindirekt: Think, The CO2 Calculated Sparkles


There can be many reasons for raising a glass, small and large. This is also the case in climate action – to make a change we need small and large achievements.

Think is a new sparkling wine in which the carbon footprint has been calculated in the entire production chain, from the vineyard to Finland. Finally consumers can find out exactly how much emissions have been made from wine production and transport – 1 kg CO2e. All emissions have been compensated by the trader and producer, Vindirekt.

Vindirekt is Finnish tailor-made wine trade company focusing on exceptionally high quality wines. As the name implies, Think arose from Vindirekt’s ambitious will to participate in climate work.

Måndag designed a brand and a social media campaign for Think. In the campaign Think proves us that the world can be changed by one glass of wine. It’s a toast for the environment and everyone who cares about it!

Read more: Think-campaign page