Porin Villa ja Peite: Impact campaign for domestic wool 


Porin Villa & Peite is a Finnish family company that has made mattresses, mattress covers, blankets, quilts and pillows out of natural materials for 91 years in Pori, Finland. One of the brand’s key values is ethicality.

In collaboration with journalist Noora Shingler, Porin Villa & Peite wanted to make its products known among the younger, more aware generation, as well as spread information about natural materials and Finnish sheep’s wool. In response, consumers have welcomed the Finnish brand’s products with open arms.

“We’ve worked together with Noora since 2014. Noora’s fact-based content offers readers information in an easily digested format and has been absolutely vital to us. To us, Kemikaalicocktail.fi is not a media outlet or an advertising platform: it offers us an interactive channel through which we can learn more about what our target group needs and wants to know. With Noora’s educational and engaging content, we can build a brand that is in line with our values.” – Teija Viinikka, owner, Porin Villa & Peite