CMI: The Lennons – no guns or uniforms necessary
Lennons are peacemakers. No guns or uniforms necessary – a phone, laptop and camera are all you need on this mission of peace. The Lennons is a new peacemaking concept for 16- to 19-year-olds that offers an opportunity to network, be educated and expand skills in the fields of media and peacemaking. The Lennons cooperate with the Crisis Management Initiative (CMI), an independent Finnish organisation that works to prevent and resolve violent conflicts through informal dialogue.
The founder of CMI is Nobel Peace laureate and former president of Finland Martti Ahtisaari, and CMI has grown to become one of the leaders in its field. The Lennons concept was launched in 2017. It was successful from the start: the Lennons were invited to take part in the United Nations Youth Dialogue hosted by UN General Assembly and His Excellency Miroslav Lajčák in May 2018. These first Lennons also launched their own peacemaking campaign: #pokkaamyöntää (‘the guts to admit it’). The next generation of Lennons gathered in the autumn of 2018, and they designed their own peacemaking campaign as well: #arjenrauhaa (‘everyday peace’). These campaigns differed from each other but they had a common goal: to promote peace on a day-to-day level. Anyone can act to build a more peaceful environment in their daily lives.
You can follow the Lennons in social media, on Facebook and Instagram. In the course of their work, the Lennons have met remarkable politicians and other influencers: politician and environmentalist Al Gore, former president and politician Tarja Halonen and of course the founder of CMI, former president and Nobel Peace Prize laureate Martti Ahtisaari, along with other impact-makers such as artists and activists. The purpose of the Lennons is to educate the next generation of impact-makers and influencers. It is already obvious how much potential the Lennons concept holds. Måndag designed the Lennons concept and curated the programme together with CMI. Måndag also provides marketing and communications for Lennonit.