The Common Responsibility Campaign  Måndag

The Common Responsibility Campaign: Angels in Kallio and The Bazaar of Love

In 2013, Måndag designed a campaign that focused on the most vulnerable, lonely and disconnected seniors: Angels in Kallio. The campaign brought active and lonely seniors together to share their everyday lives with each other. 

In 2014, the Common Responsibility Campaign wanted to reach out to people who needed help, but whose voices were not being heard. Måndag built the Bazaar of Love, a meeting point and platform for new ideas and discussions. The campaign gained plenty of media attention, proving that people in Finland really do care and want to help each other.