I am the founder of Måndag, a marketing designer and an urban activist. Over the years, I’ve been involved in a number of projects that activate social change. I would like to renew the terminology that is used in marketing and focus on open communication and the participatory approach to involve people early in the process. I’m a firm believer in trying new things in both communications and in urban culture.
I’ve worked in advertising for over twenty years, both in Finland and abroad. During this time I have learnt to understand marketing and to respect collaboration skills and creative work. By going through what I have, I now understand the laws of marketing and am able to apply them in today’s world.