How to break a record?
In 2011, the numbers were harsh, the British Red Nose Day collected five times more per person than the Finnish. Something had to be done about it and so Måndag designed a campaign for Red Nose Day where Jenni Pääskysaari, Katja Ståhl, Elastinen and Axl Smith showed people how to do good. It was Red Nose day that ended in an unbelievable tv-spectacle. The campaign was a success and Red Nose day broke its earlier record with 2,2 million euros.