People often face environmental issues when they discuss about eating and food. Choosing a more carbon neutral restaurant or a portion is a compelling way to carry out environmental actions, without having to compromise on quality. Restaurant field is finely networked and much like a community. Now all restaurants can together take part in shaping the conventions of the field.
Professionals in the food industry are influencers and most of us tend listen to them outside of the restaurant world as well. Mission Zero Foodprint is all about networking, sense of community and actions trough co-operation. The aim is to collaboratively develop tools for restaurants to follow their carbon footprint. Mission Zero Foodprint is one example of how cities can build a carbon neutral future in collaboration with other operators.
Måndag is helping Mission Zero Foodprint to compose a brand story and target group messages that communicate the idea and mission.
Find out more here: https://forumvirium.fi/en/mission-zero-foodprint-metrics-for-carbon-neutral-restaurant-and-food-services/