How to encourage people to ride their bicycles?
Måndag designed and executed a campaign called Fiilari to launch the new cycling route Baana and the cycling center for the City Planning Department of Helsinki. We searched for seasoned cyclists and curated an exhibition that presented cyclists, plans for cycling routes in Helsinki and some sassy bicycles. We also gave tips on the best riding routes, on how to ride a bike in traffic and how to lubricate your bicycle chain. Fiilari was involved in turning Helsinki into an even better biking city.