Kieku is an application that delivers its users an AI optimized and personalized podcast feed with the simplicity of traditional radio. In 2017, Kieku added a revolutionary minicast feature to its service. Minicast lets anyone speak up – using their very own, human voice.
Kieku Minicast lets anyone speak up about anything and share their voice with the community. The users can publish their quick daily thoughts or take the floor with a larger topic. Wherever, whenever and with a single tap on their phone.
Minicast adds human voices to a world riddled with noise and instant messages. It is a digital community where users can give their voice to a topic they hold dear – or send out random thoughts for others to enjoy. Human voice halts and moves us at the same time. In a way no textual messaging can.
Måndag helped Kieku in their brand and strategy work. Kieku is all about people. So creating a relatable tone-of-voice and terminology was crucial. The message was honed to revolve around sincere human communication, open-minded listening and respect. No matter who you are or where you are from, with Kieku one will find their relevant audience that is eager to listen.
As a result of workshopping, a series of human-centered videos was created to get the message across. Tackling just some of the key groups that can benefit from Kieku’s revolutionary concept. From teenagers to politicians – from startup entrepreneurs to social activists and interested citizens.
On top of this, minicasts provide journalists, editors and content professionals, a brand new source for influencer commentary and human insight. The variety of topics is limitless. The professionals can simply tap on a chosen Minicast and add human voice to their piece for unique extra depth.
Let’s spread voice, not noise.