HKL and the HelCre collective: Taidelinja
Does art only belong in galleries?
When Helsinki City Transport, HKL, wanted to celebrate their 70th anniversary with something new and unique, we – Måndag, the HelCre collective and HKL – created the concept of Taidelinja (‘The Artline’). In 2015, we transformed trams, tram stops, metro trains and metro stations into art galleries, theatre stages and music venues. Måndag created a fresh and approachable design that is seamlessly aligned with HKL’s visual identity.