THE FINNISH REFUGEE COUNCIL: RENEWED BRAND STRATEGY
Every day 25,000 people are forced to flee their homes. The Finnish Refugee Council has supported each year, for over 50 years, thousands of people in recovering from conflicts and integrating into new societies. They are Finland’s largest expert organisation specialising in the issues of displacement and migration.
Måndag helped The Finnish Refugee Council communicate its global and local expertise by renewing its brand strategy and visual identity. Based on the co-creation workshops, we clarified values, target groups, value propositions, communication directions, and priorities. Together with the strategy work, a new visual identity was created.
As a result, the client received an effective brand strategy that communicates their expertise more convincingly.
Find out more at www.pakolaisapu.fi