Gugguu: Value-based brand strategy for a pioneer in children’s clothing

Gugguu was born as a solution to a problem that two sisters faced in their daily lives: finding durable and good looking clothes for their children. The company was founded in the spring of 2012, and soon the sisters started ruthlessly hunting for the best fabrics and factories available.

Gugguu clothes had to be eco-friendly, comfortable, and ethically produced. After hundreds of samples and tests, they have been able to find their fabric suppliers and factories from Finland and Estonia.

Måndag is helping Gugguu to establish their brand strategy. Gugguu is built on a passion to do things boldly and differently. Through prosperous brand strategy we will  be successful by upholding our mutual values.

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