Dubai Cares: RewirEd, Dignified Storytelling

Education can save us all. It’s one of the most powerful, yet misunderstood superpowers humanity can harness in our fight against the climate crisis.

Vision
Dubai Cares, a global charity, has partnered with Måndag on two transformative initiatives: the RewirEd Summit, which focuses on reshaping education, and the Dignified Storytelling project, which champions ethical journalism. These efforts aim to inspire global action on education and promote storytelling based on dignity, diversity, and ethical principles.

Action
For the RewirEd Summit, Måndag produced a seven-part video series, The Voice of the Youth, involving concept creation, scripting, and production in collaboration with partners. The videos opened the 2021 event, attended by over 70 organizations globally, sparking dialogue on education’s role in shaping the future. The summit focused on youth skills, innovation in education, and education financing.

For the Dignified Storytelling project, Måndag helped develop the foundation for a global network of journalists and storytellers committed to 10 core principles of ethical storytelling. This framework serves as the basis for a manual to guide ethical practices, with plans to expand the network and develop tools with industry professionals.

Impact
These interconnected projects are driving global conversations. The RewirEd Summit united stakeholders for education reform, while Dignified Storytelling is building a movement for storytelling with integrity and respect. Together, they demonstrate the power of partnership in creating sustainable change.