It is surprising how many women share the same secret: they have been victims of domestic violence. Violence towards women is both hidden and common in Finland. One in three victims won’t tell anyone about it. Share a secret is a campaign for Women’s line that aims to end domestic violence and the secrecy surrounding it.
Måndag designed a campaign where a group of well-known artists made some of these secrets visible. While you can’t like the stories, you can like art. Both of these can also be shared. Shared secrets aren’t secrets anymore. The campaign was very well received and it remains ongoing.