How to get young people to seek help?
Where to find a job? A place to study or a place to live? How to take care of one’s own well-being? Especially for young people, life can often seem like a one big question mark. Trying to figure out where to find answers for various questions can feel overwhelming. The purpose of the recently founded nationwide “Ohjaamo-service” is to help young people under the age of 29 find answers for the important life questions. At Ohjaamo, young people can find all the help they need. It’s all in one place, instead of having to go from office to office. For example, Ohjaamo helps its clients to navigate the complicated and bureaucratic Finnish welfare system.
However, it is not enough that the service exists, if people do not know about it. To make sure that young people find their way to Ohjaamo, Måndag will design a social media campaign with video spots, and a partnership plan that will strengthen Ohjaamo’s networks.
Stay tuned, and be sure to check out the campaign on your social media platform of choice in Fall 2016.