The Helsinki Music Centre was opened in August 2010. Standing at a crucial location in downtown Helsinki, the modern music venue was however lacking something – an organ in the great concert hall. Now, thanks to a donation of Finnish composer Kaija Saariaho (followed by further funding from the city, various culture funds and The Music Center’s partners), the organ is expected to rise in The Helsinki Music Centre great concert hall in 2021.
But an organ without music is useless. Making sure the organ will play out loud and proud for generations to come The Music Center launched #UrutSoimaan crowdfunding campaign in December 2017. The campaign aims to collect 200 000 euros in total which will be used to fund future organ grants, concerts and events. With this we can ensure that the new organ will bring joy and world-class experiences to everyone from Finland as well as abroad.
At the campaign site urutsoimaan.fi, anyone can participate and symbolically purchase one of the upcoming organ’s pipes. The donation can be made anonymously, in the name of the donor or – even better – a friend, family member, community or company. Surely a timeless gift to remember!
Måndag teamed up with the creative agency Hahmo to design a concept and strategy for a public donation campaign.