Did you know that Finns eat together more rarely than any other citizens of OECD Member countries? Half of us don’t go visiting each other, and friends or relatives are invited over only a few times each year. At work, 25% of us have their lunch or coffee break in solitude. We’re always busy – at school, at work and at home. Still, nearly all of us wish for more chances for eating together at home, at a restaurant or maybe during a trip in the forest. With that wish, we are on the right track. Eating together and the sense of togetherness it brings are sources for any person’s energy level renewal and well-being of the mind, increasing quality of life and health!
As Finland reaches its 100th anniversary, let’s eat together!
When Finland celebrates its anniversary, let us together make a change in our food culture! The Let’s eat together phenomenon arises from a dream shared by operators in the field of food. In the year 2017, Finnish communities, businesses, associations, unions, foundations, villages and cities are all aiming for an innovative country with a shared sense of community.
We will wake the dormant visiting culture, with its forgotten customs and traditions! We’ll renew a culture of shared meals and experiences throughout Finland. All are invited to celebrate Finland’s 100 years of independence at a shared table. The list includes a multitude of smaller and greater events, where members of neighbourhoods, communities, villages and cities are eating together. Everyone is welcome to join in, either partaking in or creating their own events!
Måndag starts to build marketing and communications plan for the campaign together with ELO foundation.